Does Fox Have Faith in Dragonball?
Friday, May 23rd, 2008
One thing that has been bothering fans of Dragonball for some time now is that Fox is making the movie. Many fans are concerned that Fox has no faith in Dragonball and will not put the resources (namely marketing) into it. Well, according to Tim Rothman, co-chairman of Fox Filmed Entertainment, Dragonball will be a “strongly targeted” film.
“Big studios need to be tentpole driven,” Rothman says. “And we already have our 2009 tentpoles in place.”
“As I look out from where we are, what we look forward to is that we have a consistent supply of all-audience films opening over the next 18 months, and in between those films, we have strongly targeted films like ‘Max Payne,” “Notorious,’ ‘Dragonball Z’ — films that will have a strong, defined avidity among the targeted audience,” he says.
Variety explains Fox’s reasoning for buying screenplays and film rights and then taking their good old time to greenlight them.
As for development, they’re proud that they can beat a screenplay into shape, no matter how long it takes. For example, the studio has already spent more than $5 million on a script for a bigscreen version of “The A-Team,” but has yet to give it the greenlight.
What do you think? Do you think Fox has faith in their property? You can read the full article on Variety.
James Marsters was (and probably still is) at Creation Entertainment’s Grand Slam XVI Sci-Fi Summet. Could they think of a longer name?